SAFE AND SOUND: INTERNATIONAL EXHIBITION LOGISTICS ASSOCIATES

International logistics association IELA is pushing the tenets of safety, standards and sustainability harder than ever as it looks to its annual meeting in Barcelona. The rapid pace of development in the emerging markets brings with it the risk that best practice is forsaken for expediency and low cost. But this is a short-sighted goal; without quality control, the operators in these countries will become risky propositions for organisers of international events.

WE NEED TO SPEAK, AND THINK CLIENTS' LANGUAGE

Those of you who think we are working in tourism or travel need to change your view. We are in the business of conceptualising and creating meaningful and inspiring events that meet specific business objectives to which our clients aspire. This could be increasing sales, building loyalty or brand, creating unforgettable experiences and networking, launching a new product or rewarding top performance. But, in an ever-changing global business world, the most prized asset remains constant: excellent performance.

GETTING THE RIGHT MESSAGE?

In this industry of event delivery or event management, and all points in-between, we should all

INTERVIEW: CENTAUR'S ANDREW EVANS

How did you get into exhibitions?

SECURING TRADE

A security show in the Middle East right now could, in theory, expect to do well on the back of the current unrest. There is after all much that needs to be secured in these times of upheaval and redress.

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