World


AMR International: the right questions Expert OpinionWorld

At AMR International, we are often approached by event organisers looking for growth. Typical questions are – should we improve our sales force effectiveness; can we add exhibitor categories; can we increase prices; or bolt on “adjacencies” to make up for lost revenues?


Brexit reflection Expert OpinionUncategorisedWorld

With the UK’s exit from the EU looking inevitable, failing shock legal action or a drastic government u-turn, MICE professionals are looking at costs and strategies Matthias Tesi Baur Director MBB Media Let me serve the current trend of being politically a little bit inappropriate by releasing my personal view on Brexit without being diplomatic about it: I was against Brexit. Firstly, looking back at...

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Market shares and rankings Expert OpinionWorld

Jwc’s Jochen Witt & Eyal Knoll discuss the pitfalls of ranking the trade fair industry. It’s happened many times before, most recently, during UFI’s Shanghai Congress in November. An EVP of one or the major global trade exhibitions approached us and asked: “Tell me, what do you think is our market share?”. The short version of Jochen’s reply was: “Tell me, what do you think...

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