Disruptive strategies afoot Expert OpinionWorld

Despite increasing geopolitical uncertainty, the exhibition industry is on track to deliver solid growth this year on a global scale – while also putting the building blocks in place for a successful future in areas as diverse as corporate culture and strategy, talent development, new exhibition and event formats and enhanced venues.

Exhibition marketing shifting to digital World

Exhibition Industry Research (CEIR)’s Cost to Attract Attendees Report has highlighted attendee marketing trends. The report, sample statistics from which feature in the orange box to the right, provides metrics on spending and marketing mix allocation for exhibition attendee promotions, as well as the marketing tactics found to be most effective in driving attendance. “Organisers can compare their attendee promotion spend and marketing mix practices...

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