Americas


SITE’s new CITP certification exam to be offered at IMEX America AmericasWorld

The Certified Incentive Travel Professional (CITP), a new, designation for mid to senior level incentive travel professionals offered by Society for Incentive Travel Excellence (SITE), is to be offered at IMEX America later this year. Since its launch at IMEX Frankfurt last month, the programme has seen 25 incentive professionals already earning their CITP designation. Registration is open for the Vegas public sitting of the CITP exam,...

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CEIR releases part three in How to Grow Attendance series AmericasWorld

The Center for Exhibition Industry Research (CEIR) has announced, 19 June, the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth.  “Report Two explains the importance of using an array of tactics that line up with a target audience’s media...

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IEG partners with Emerald Expositions, strengthening foothold in US AmericasEurope

The Italian Exhibition Group (IEG) bolsters its position in the American market by signing a partnership with Emerald Expositions LLC (EEX), a leading business events trade show operator in the US. IEG and EEX will partner in strengthening the presentation of Italian jewellery manufacturers in the US market at events organised by the American company. These include COUTURE and PREMIER trade shows – both of...

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UBM’s healthcare events portfolio continues to grow AmericasWorld

UBM has announced that its Latin America businesses have acquired ExpoMed (Mexico) from LIVEMED and Live Healthcare (Brazil) from founders Dr. Vitor Assentuno and Dr. Raphael Gordilho, 15 June. Through these acquisitions, UBM continues to grow its portfolio of healthcare events and further expands its position as a leader in the Latin America healthcare sector. “Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and...

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Las Vegas waves a flag for World Trade Centers Americas

Business and community leaders convened at World Trade Center Las Vegas (WTC Las Vegas) for an inaugural Las Vegas-based networking event in support of the World Trade Center Association’s (WTCA) World Trade Centers Day, 12 June. The observance recognises the more than 300 World Trade Centers located in nearly 90 countries throughout the world for their role in enhancing global economic development through the WTCA...

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Leadership, vision and tech shared ECEF spotlight AmericasGalleryRegion

EW attended the recently held Exhibition and Convention Executives Forum or ECEF, which took place in Washington, DC on 30 May 2018. ECEF showcased 10 speakers, seven sessions, two keynotes, two receptions and 10 technology demos. Addressing the rapidly-changing information needs of event organisers, this year’s Exhibition and Convention Executives Forum (ECEF) unveiled new benefits and features that attracted 221 industry leaders. John Barrett, executive...

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UNITE in Las Vegas Americas

Event Tech Tribe, the federation of best-in-craft event tech companies, will unite for a one-day event tech user ‘unconference’, held at the LINC in Las Vegas on 26 July. UNITE’18 is a free event which brings together current and prospective customers of all seven Event Tech Tribe companies to explore alternatives in event tech. Keynote speakers already confirmed include Kevin Raheja, director of Strategic Partnerships at...

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etc.venues goes global AmericasEurope

City centre event space host etc.venues is to expand into the United States and beyond in a new partnership with US investor Gencom and Benchmark, a global hospitality company. The partners say their collaboration will spur the global expansion of Benchmark and etc.venues in urban and destination sites in both Europe and the US. Alastair Stewart, managing director of etc.venues, says: “In just 10 years...

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Informa Brazil wins 2018 UFI Marketing Award Americas

UFI, the Global Association of the Exhibition Industry, has named Informa Brazil as winner of the 2018 UFI Marketing Award. The UFI Marketing Award has been recognising exemplary marketing initiatives since 2001. The theme of this year’s award was innovative formats and how they help to make successful events. The winner needed to demonstrate best practice by successfully implementing an innovative exhibition format. All finalists...

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Mexico City to welcome UFI’s LatAm Conference in September Americas

UFI’s Latin American Conference will take place in Mexico City at the World Trade Centre, Mexico, 18-19 September. This conference aims to be the most international gathering of industry leaders, attended by colleagues from across Latin America including Brazil, North America and beyond. This will be a one day event following a golf-tournament and evening reception on Tuesday 18 September, and will provide industry updates...

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