Features


A revitalised focus on business events FeaturesMiddle EastWorld

Abu Dhabi is seeing a strong return on its campaign for business events, and new incentives hope to continue the trend. Last year almost 4.9 million people stayed in Abu Dhabi’s 162 hotels and hotel apartments, a 9.8 per cent rise year-on-year. While the United Kingdom remains the largest European source market, registering a 13 per cent rise rise to more than 270,000, expanding infrastructure...

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Doing things differently FeaturesRegionWorld

Adaptating our business approach will help us create the events that bring in a new audience, say Eddie Choi and Francis Friedman. The theme for this year’s UFI European Conference was ‘Futureproofing your Events’. Among the speakers waxing lyrical on the subject were Eddie Choi and Francis Friedman, both of who have a broad range of experience in launching events, advising organisers, driving industry research...

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A world of change FeaturesWorld

UFI president Corrado Peraboni talks to EW about his past, his future, and the moves being made by the association in light of an ever more demanding audience – Interview by Antony Reeve-Crook The president of UFI, Corrado Peraboni, began his career as a representative of Italian foreign ministry in the former Fiera Milano public body in 1996, while working as a consultant in Latin...

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Frame your future FeaturesWorld

For the second instalment of our Women in Exhibitions thread, EW asks what are companies and associations doing to enable women – and what could they be doing. – Interview by Sarah-Claire Picton  In the last edition of EW we addressed the need for more women in senior roles in the exhibition industry with the help of representatives from Europe, Asia and the Americas. Here, we...

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Verona vignettes EuropeFeatures

EW takes a look at the exhibition industry in Verona, as Italy considers major national investment and support for SMEs. – Words by Sarah-Claire Picton In February this year, the General Assembly of Confindustria (Confederation of Italian Industries) discussed in Verona how to transform the Italian economy within upcoming five year plans. The idea is to create at least 1.8m jobs; grow real GDP by 12...

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Navigating foreign waters Expert OpinionFeatures

Lumière du Soleil’s Svetlana discusses the pitfalls of using the same marketing campaign material in multiple destinations. We operate in an age whereby international marketing is easier than ever. We have access to almost unlimited information, market entry procedures in many countries are relatively transparent and the success of numerous transnational corporations acts as an incentive for other companies to take this path. In the...

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The personal touch Features

The customer journey can remain bespoke for every visitor despite an expanding event profile, says Expoplatform MD Tanya Pinchuk. The customer journey becomes increasingly complicated as shows grow. And with the global exhibitions landscape marked by acquisitions in recent months, talk in our office has switched to the issue of keeping the visitor experience personal throughout the formation of increasingly large businesses. Perhaps technology can...

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Driving digital FeaturesWorld

Logistics providers are doubling their efforts to produce technology that runs from transit to booth in the pursuit of becoming the perfect partner for organisers. If one thing was made clear in the last UFI Barometer survey, it is that organisers and show directors are increasingly embracing digital requirements by investing in new technology and staff with new skillsets. It follows then that the companies...

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Knocking on Europe’s door EuropeFeaturesRegion

A gateway to Europe, Holland harvests a pro-business climate – Words by Sarah-Claire Picton Ranking third Best Country for Business (Forbes, 19 December 2017), and with a GDP of around US$846bn in 2018, the Netherlands has the 17th largest economy in the world and is a leading global knowledge economy. From Amsterdam to Rotterdam, The Hague to Maastricht, each city leaves a lingering impression on...

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So you think you know exhibitions? FeaturesWorld

EW asks three senior executives what they think our potential audience should know about the way global exhibitions are evolving, as featured in the latest edition of Exhibition World (Issue 3 | 2018), online now. Aida Lutaj CEO, Expocity Albania Exhibitions stimulate economic development, advance national and regional industries and increase opportunities for foreign investments. By creating this platform locally, we help SMEs develop and add...

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