Expert Opinion


AMR International: the right questions Expert OpinionWorld

At AMR International, we are often approached by event organisers looking for growth. Typical questions are – should we improve our sales force effectiveness; can we add exhibitor categories; can we increase prices; or bolt on “adjacencies” to make up for lost revenues?


Brexit reflection Expert OpinionUncategorisedWorld

With the UK’s exit from the EU looking inevitable, failing shock legal action or a drastic government u-turn, MICE professionals are looking at costs and strategies Matthias Tesi Baur Director MBB Media Let me serve the current trend of being politically a little bit inappropriate by releasing my personal view on Brexit without being diplomatic about it: I was against Brexit. Firstly, looking back at...

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Market shares and rankings Expert OpinionWorld

Jwc’s Jochen Witt & Eyal Knoll discuss the pitfalls of ranking the trade fair industry. It’s happened many times before, most recently, during UFI’s Shanghai Congress in November. An EVP of one or the major global trade exhibitions approached us and asked: “Tell me, what do you think is our market share?”. The short version of Jochen’s reply was: “Tell me, what do you think...

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Cvent’s tips for 2017 tech Expert OpinionWorld

Advances in technology have led to sweeping improvements in the events management field. Here, David Chalmers, marketing director of Cvent, Europe, gives his views on which technology trends are likely to take hold in 2017 and beyond.


Hamburg reveals Elbphilharmonie pictures EuropeExpert OpinionGallery

New venue Elbphilharmonie (Elbe Philharmonic Hall) is a waterside wave of a venue opening in January and stands in homage to Hamburg’s famous harbour and symbol also of a MICE renaissance in the northern German city. Elbphilharmonie offers a variety of spaces for congresses, small meetings and receptions. There’s also a Westin Hotel on site for fine dining, accommodation and meetings.



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