Expert Opinion


Dealmakers Expert OpinionFeaturesWorld

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers’ in the latest edition of Exhibition World (Issue 2 | 2018). In my last column I looked at the upcoming acquisition of UBM by Informa which, if shareholders approve it, means that the resulting business will be the world’s largest exhibition organiser. It’s likely to happen by the middle of this year. Ascential are moving...

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Is bigger better? Expert OpinionFeaturesWorld

In light of the recent UBM and Informa merger, Exhibition World asks ‘Is bigger better?’, exploring the opportunities and obstacles associated with the new mergers and acquisitions landscape.  Read the full feature below and the edited feature in the latest edition of EW (Issue 2 | 2018), here. Paul Woodward Chairman, Paul Woodward Advisory The proposed takeover by Informa of UBM has once again raised questions...

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Making the case for green space Expert OpinionWorld

Fiona Churchill, regional conference & events manager, Jockey Club London, turns attention to health & wellbeing, namely the benefits of hosting an event at a venue with vast outdoor spaces. Over the past few years, workplace wellbeing has crept up the priority list for event organisers in the meeting and events industry. As a result, the demand for venues and facilities has shifted to focus more...

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From West World to exhibitions’ world Expert OpinionFeaturesWorld

Kai Hattendorf, UFI managing director, writes about future proofing exhibitions, and more, in his UFI Column featured in the latest edition of Exhibition World (Issue 2 | 2018), online now. One of the hottest tickets at the South by Southwest (SXSW) festival in Austin earlier this month was for the chance to step into and experience the saloon from the TV series “West World” – a...

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Six tips for a more eco-friendly event or exhibition EuropeExpert OpinionRegion

UK-based provider of exhibitions stands and displays, Skyline Whitespace explains how exhibitions can be both economical and eco-friendly, and also looks at how your exhibition and/or event can effortlessly fit into your green marketing strategy. Going green, being more eco-friendly and watching your carbon footprint, are all phrases that every business has to take more seriously. While the benefits are environmental, going ‘greener’ can also help you boost...

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Beer more discerning Expert OpinionFeaturesWorld

Millennial 20/20 co-founder Simon Berger gives his tips on selecting a premium brew, and avoiding mass-drunkeness by, for example, selecting a 10 per cent ABV imperial IPA to accompany your hors d’oeuvres. 1. Consider your audience’s taste Is the audience comprised of hop-heavy beer geeks, lager-sipping beer consumers, wine drinkers or a mixed group? Knowing your audience is the first step to picking the right...

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Dealmakers Expert OpinionFeaturesWorld

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers‘ in the January 2018 edition of Exhibition World. His column looks at exhibition sector news, namely the UBM/Informa merger.  Exhibition sector news has been dominated by the announcement that Informa and UBM are in talks which would see Informa acquire UBM for a mixture of shares and cash. Given deadlines, by the time this column appears it...

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Is VR coming of age? Expert OpinionFeaturesWorld

As Star Wars VR experience Secrets of the Empire captures public attention worldwide, EW asks if Virtual Reality has reached a tipping point. Shaun Wilton Head of facilities at Shooting Partners The Star Wars VR experience does a few things especially well. The concept of layering was great. They handled the 3D depth cues perfectly, and the audio comes from different directions convincingly, prompting you...

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Data: friend or foe in 2018? Expert OpinionFeaturesWorld

Denzil Rankine (pictured), executive chairman, AMR International, looks ahead at 2018 and discovers the ubiquitous role ‘data’ plays. Question is, however, is data friend or foe in 2018? As we welcome in the new year, we are inevitably seeking opportunities to improve and to increase competitiveness. Core to everyone’s thinking in 2018 must be our relationship with data and analytics. No one can claim to have cracked...

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