Expert Opinion


Why trade wars are poison for the exhibitions industry Expert Opinion

Matthias Tesi Baur from MBB Media, a consultancy agency specialising in international trade shows, gauges industry opinion on the effects of disruption caused by trade wars.   Trade wars are poison for our industry. I think this is a statement the majority would support. Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors....

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Understanding the visitor experience Expert Opinion

By Caroline McGuckian, COO at Meshh When asked what is the single most effective B2B content marketing tactic, 81% of marketers ranked events as their first choice, ahead of case studies, webinars and blogging, to name just a few. With this in mind, it’s no surprise that recent years have seen the increasing adoption of event marketing. Participatory events with bite-size content that is relevant,...

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5 misconceptions about team building events only an organiser can relate to Expert Opinion

Sarah Hill of Seven Events takes a look at some common misconceptions about team-building exercises.   Over a seven-year study, companies with engaged employees were able to achieve 2.5 times more revenue than those with low engagement levels. That’s a clear indication that employees need to be engaged by activities that reshape company culture and teach co-workers to work together. And yet, there are still...

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The power of face-to-face communication Expert Opinion

Masha Boh, Business Development Manager at The Brewery, says that nothing can match the authenticity of a face to face event.   Every few weeks there seems to be a new app, website or technology which promises to help bring us closer together and form meaningful bonds in ways we wouldn’t be able to in the real world. Whether it’s a new app which vows...

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Using AR at Events Expert Opinion

Karl Hindson (pictured below), Creative Engagement Group’s head of technology, on introducing interactive tech at events   The inspiration for my recent talk at Confex came from a brief we received for a medical conference from a pharma client. “We want something completely different,” they said. Which was great as a challenge, but something to be cautious about, considering Pharma regulations and being respectful of...

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Will digital marketing take over trade shows? Expert Opinion

Stanley Tan (pictured below), digital marketing manager at Selby’s, examines whether the trade show is at risk in the era of digital marketing.   In recent years, the amount of interest for digital marketing has skyrocketed, while trade shows have been declining. With digital marketing, you can reach millions of people with Facebook, and by spending 10% of your TV advertising budget, you can reach...

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Exhibition 2.0 Expert Opinion

AMR’s Denzil Rankine takes a look at the evolving exhibition industry. We all know that the exhibition business model is changing.  The customers might look the same, but their expectations are transformed in this digital age. But not everyone is clear about how organisers should evolve from the status quo. A common mistake is for organisers to see the tradeshow as the purpose. It’s not....

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Why you should be investing in an eco-friendly trade show booth this year Expert Opinion

By Reno Macri, founder and director of exhibition and event company Enigma Visual Solutions. _________________ With environmental issues like climate change and the flow of plastics into our oceans becoming a more prominent part of mainstream consciousness, a growing number of businesses feel that they have a moral duty to step up, contribute towards solutions and adopt a more eco-friendly approach to how they do business. One of...

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Dealmakers Expert Opinion

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers’ in the latest edition of Exhibition World (Issue 4| 2018). We are heading for the busiest year for M&A in the exhibition sector since records began (well – since our records began back in 2010). In 2014 we recorded a high of 75 separate transactions and, with 47 in the first six months of this...

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The need for collaboration Expert Opinion

Kai Hattendorf, UFI managing director,  writes about the need for collaboration in his latest UFI Column featured in Exhibition World (Issue 4 | 2018). For the first time in the past ten years, all four global regions have reported a positive turnover development. More importantly, in terms of operating profit, most companies maintained a good level of performance in 2017, and more than 40 per cent...

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