Expert Opinion

AMR toasts to UFI success Expert OpinionWorld

During UFI’s European conference in Cologne I presented to a room of around 200 delegates on AMR’s white paper – how to structure the events organiser of the future. Essentially, it’s a survival guide to help event organisers navigate the unprecedented change we face across the industry.

Happy Global Exhibitions Day! Expert OpinionWorld

I am writing this as a near-constant stream of activity updates and programme announcements arrives with our team at the UFI Paris Headquarters from around the world – all about on-going and future actions to mark the second Global Exhibitions Day (GED) on 7 June.

Termatalia director talks thermal tourism and Mexico AmericasExpert OpinionFeatures

An extended interview with Alejandro Rubin, director of Termatalia, by Antony Reeve-Crook. Termatalia, the 16-year-old thermal tourism event, made its Mexican debut this year. It is the third edition to be held in Latin America, with professionals from 30 countries looking to expand their knowledge in relation to health tourism. The Mexican edition of the show serves to show the potential of health tourism in...

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How can a show raise its international profile and appeal? Expert OpinionWorld

Louise Findlay-Wilson, founder and managing director at communications agency, Energy PR, has worked with many of the exhibition world’s biggest players. She shares advice on how shows can use PR to get more international visitors and exhibitors through the door. Turning an exhibition from a local into a global event doesn’t happen overnight. It takes time to build awareness and credibility among visitors, exhibitors and...

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