Author Archives: Sarah Picton



Sarah Picton

MCEC appoints director of marketing and communications
in Australasia, News

MCEC appoints director of marketing and communications

Melbourne Convention and Exhibition Centre (MCEC) has appointed Carolyn Johnson as director of Marketing and Communications. She will take up her new role on 9 July 2018. Johnson worked most recently at hospitality, tourism and sport fund Hostplus, where she was head of marketing and had previously held a number of senior marketing positions with brands including Pacific Brands and Crown Resorts. MCEC chief executive...

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22 Jun 2018
Trade talk: Italian trade fair sector in 2018
in Europe, News, Region

Trade talk: Italian trade fair sector in 2018

Earlier this month, Italy’s AEFI hosted a government advocacy event in Rome; Exhibition World attended the event, with Iain Stirling, global portfolio director on the panel (pictured below). EW caught up with AEFI to find out more about the Italian trade fair sector in 2018. Regarding the digital infrastructure, Fiera Roma made a huge investment in its Wi-Fi network and high speed fibber optic cable...

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21 Jun 2018
CEIR releases part three in How to Grow Attendance series
in Americas, News, World

CEIR releases part three in How to Grow Attendance series

The Center for Exhibition Industry Research (CEIR) has announced, 19 June, the release of the third report in its newest series for attendee marketers, How to Grow Attendance. Report Three: Messaging that Resonates and Delivers identifies the three primary ingredients of marketing messaging that help drive attendee growth.  “Report Two explains the importance of using an array of tactics that line up with a target audience’s media...

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21 Jun 2018
AERO South Africa landing in 2019 thanks to Messe collaboration
in Africa, Europe, News, World

AERO South Africa landing in 2019 thanks to Messe collaboration

AERO, the global show for general aviation that has taking place at Lake Constance for over 40 years, is landing in South Africa next year thanks to a close partnership between Messe Friedrichshafen and Messe Frankfurt. Messe Frankfurt South Africa will put on the first AERO SOUTH AFRICA at the Woonderboom Airfield in Pretoria, South Africa, 4-6 July 2019. “The collaboration with Messe Frankfurt South...

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21 Jun 2018
In pictures: London Tech Week 2018
in Europe, Gallery, News, Region, Videos

In pictures: London Tech Week 2018

London, Europe’s ‘technology capital’, became a nucleus of digital innovation as London Tech Week launched its fifth edition, 11-17 June. The Mayor of London, Sadiq Khan, formally opened the festival on 11 June. Co-founded by promotional agency London & Partners in 2014, LTW is London’s largest crowd-sourced festival of tech and featured live events across the city, covering topics like fintech, creative and enterprise tech and...

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20 Jun 2018
Spintelligent to launch Farm-Tech Expo Kenya
in Africa, News

Spintelligent to launch Farm-Tech Expo Kenya

Organised by Spintelligent, the outdoor farming expo Farm-Tech Expo Kenya is set to take place at Kenya Agricultural and Livestock Research Organisation (KALRO) in Naivasha, Kenya, 12-13 September. The event organisers are Spintelligent, the multi-award-winning Cape Town-based organiser of trade exhibitions and conferences across the continent. Other events by Spintelligent include African Utility Week, Future Energy East Africa, Future Energy Nigeria, Agritech Expo Zambia, Kenya Mining...

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19 Jun 2018
CloserStill Media advances its international portfolio
in Europe, News, World

CloserStill Media advances its international portfolio

CloserStill Media is celebrating a major triumph following the second edition of Deutsche Vet, which took place earlier this year at Koelnmesse, 20-21 April. The veterinary conference and exhibition welcomed 2,384 delegates from across Germany, which officially makes the event the largest annual veterinary event in the country. With a significant increase in audience growth, Deutsche Vet also hosted 132 exhibitors, 86 of which reserved...

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19 Jun 2018
Messe Frankfurt aiming for US$810m in sales
in Europe, Gallery, News

Messe Frankfurt aiming for US$810m in sales

As far as its financial position and event portfolio are concerned, the Messe Frankfurt Group claims to remain stronger than ever in 2018. Speaking at the Corporate Press Conference, 19 June, Wolfgang Marzin, president and chief executive officer of Messe Frankfurt, announced: “We are aiming for around €700m [US$810m] in sales.” After a very dynamic first six months, projections for the second half of the...

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19 Jun 2018
UFI recognises best practices in sustainable exhibiting
in Africa, Asia, Europe, News, World

UFI recognises best practices in sustainable exhibiting

UFI, the Global Association of the Exhibition Industry, recognises six companies for their sustainable exhibiting best practices within the scope of the 2018 UFI Sustainable Development Award. The UFI Sustainable Development Committee is always looking for exhibition companies that strive to be sustainable on an economic, social and environmental level – both within their own exhibition structure and related exhibition operations. The jury decided against...

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19 Jun 2018
IEG partners with Emerald Expositions, strengthening foothold in US
in Americas, Europe, News

IEG partners with Emerald Expositions, strengthening foothold in US

The Italian Exhibition Group (IEG) bolsters its position in the American market by signing a partnership with Emerald Expositions LLC (EEX), a leading business events trade show operator in the US. IEG and EEX will partner in strengthening the presentation of Italian jewellery manufacturers in the US market at events organised by the American company. These include COUTURE and PREMIER trade shows – both of...

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18 Jun 2018
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