Exhibition World Guest Author

Exhibition World hosts great guests on its pages. Our Expert Opinion section is a unique collection of the best ideas from the best professionals in the international events industry.

The need for collaboration
in Expert Opinion, News

The need for collaboration

Kai Hattendorf, UFI managing director,  writes about the need for collaboration in his latest UFI Column featured in Exhibition World (Issue 4 | 2018). For the first time in the past ten years, all four global regions have reported a positive turnover development. More importantly, in terms of operating profit, most companies maintained a good level of performance in 2017, and more than 40 per cent...

Read More

What does the future hold for business in Latin America?
in Expert Opinion, News

What does the future hold for business in Latin America?

EW speaks to three international exhibition experts to ask if they are active in Latin America, and what the future holds for business in the region. Klaus Dittrich CEO, Messe München A highlight of 2017 at Messe München was the founding of our subsidiary in Brazil and thus the beginning of our business activities in the country. For this purpose, we have established a long-term cooperation...

Read More

Voice of a new generation
in Uncategorised

Voice of a new generation

An international jury, led by UFI president Corrado Peraboni, selected four Next Generation Leadership (NGL) Grant winners as future industry leaders for their exceptional initiative in driving change and innovation in their different areas within the exhibition industry. “I want to encourage all those who we could not select this year to continue to work on their impressive projects, and to re-apply next year,” said Peraboni....

Read More

Six secrets for successful trade show staffing
in Expert Opinion, News, World

Six secrets for successful trade show staffing

By Marta Gorka, marketing and communications specialist at Skyline Whitespace. When you exhibit at a trade show, the most important thing you need to do is attract attention – the good kind – from the attendees. After all, if they don’t notice your presence, you’re not going to make much of a return on your investment. Exhibition stands are, naturally, a prime factor, but you...

Read More

How to win friends & influence people
in Expert Opinion, News

How to win friends & influence people

RAI Amsterdam and Dutch media company Sanoma have teamed up to help you provide a better experience for your exhibitors. Recognising a need for concrete information on the real impact of events, Finnish multi-channel media company Sanoma launched a large-scale research project in 2016. The approach was steered toward turning insights into practice. In 2017, Sanoma and RAI Amsterdam teamed up to action further research fuelled...

Read More

Taking a brand off the page and into the real world
in Expert Opinion, News, World

Taking a brand off the page and into the real world

What should your brand look like, and what should your audience feel, when they pour through the doors at your event? Exhibition World speaks to Ben Turner (pictured), founder and MD of UK-based creative events agency WONDER London, who talks through the agency’s unique research project. At WONDER London, we are the masters of real-world brand representation. Lifting your brand, off the page and into...

Read More

Navigating foreign waters
in Expert Opinion, Features, News

Navigating foreign waters

Lumière du Soleil’s Svetlana discusses the pitfalls of using the same marketing campaign material in multiple destinations. We operate in an age whereby international marketing is easier than ever. We have access to almost unlimited information, market entry procedures in many countries are relatively transparent and the success of numerous transnational corporations acts as an incentive for other companies to take this path. In the...

Read More

The personal touch
in Features, News

The personal touch

The customer journey can remain bespoke for every visitor despite an expanding event profile, says Expoplatform MD Tanya Pinchuk. The customer journey becomes increasingly complicated as shows grow. And with the global exhibitions landscape marked by acquisitions in recent months, talk in our office has switched to the issue of keeping the visitor experience personal throughout the formation of increasingly large businesses. Perhaps technology can...

Read More

A new digital model for the tradeshow industry
in Expert Opinion, News, World

A new digital model for the tradeshow industry

AMR executive chairman Denzil Rankine on new ideas, new revenue streams and new skillsets in tomorrow’s digitalised exhibition industry. Look at a photograph of a tradeshow 10 or 20 years ago. It looks much the same as most today; plenty of big stands plenty of profit for the organiser. But don’t be fooled. The audience has changed. Visitors used to travel to trade shows to...

Read More

So you think you know exhibitions?
in Features, News, World

So you think you know exhibitions?

EW asks three senior executives what they think our potential audience should know about the way global exhibitions are evolving, as featured in the latest edition of Exhibition World (Issue 3 | 2018), online now. Aida Lutaj CEO, Expocity Albania Exhibitions stimulate economic development, advance national and regional industries and increase opportunities for foreign investments. By creating this platform locally, we help SMEs develop and add...

Read More

Page 1 of 2312345...1020...Last »

banner