Exhibition World Guest Author

Exhibition World hosts great guests on its pages. Our Expert Opinion section is a unique collection of the best ideas from the best professionals in the international events industry.

Russia: From red to amber…
in Asia, Europe, Expert Opinion

Russia: From red to amber…

EW‘s Johnno G visits the Venice of the North and finds some Imperial exhibitionism.   Forgive me a self-indulgent moment on preconceptions, but before the FIFA World Cup this summer, you couldn’t have paid me to go to Russia. So political are the agendas to which we are exposed through the mainstream media, it is easy to believe what we are told rather than rely...

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Should tech startups exhibit at trade shows?
in Expert Opinion, News

Should tech startups exhibit at trade shows?

Stanley Tan, digital marketing manager at Selby’s, takes a look at whether or not exhibiting at trade shows is worth the investment for tech startup companies.   Today when you read a blog post related to marketing, it is either about Facebook, Instagram, Snapchat or content marketing. Most of the older marketing channels have become obsolete in today’s digital world. If you asked a 10-year...

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The potential of India’s exhibitions market
in Expert Opinion, News

The potential of India’s exhibitions market

Nidhi Sharma, executive director of the Indian Exhibition Industry Association (IEIA), outlines her government’s support for exhibitions in India and their importance to the economy.   It is a well-known fact that India is fast outpacing other developing countries in terms of GDP growth rate and the size of its economy. The International Monetary Fund (IMF) counts India as a source of considerable growth for the...

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The venue developments you need to know about in Germany
in Features, News

The venue developments you need to know about in Germany

Several of Germany’s top exhibition venues are being given a makeover. Chantelle Dietz investigates.   Germany has long reigned supreme as a destination for exhibitions. Its venues are among the best – and the biggest – in the world, and its central location within Europe makes it easily accessible. According to AUMA, the German Trade Fair Industry association, two thirds of all leading international trade...

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Johnno’s E-World, Part 2- Tapping into the Vegas ‘Wow’ factor
in Americas, Expert Opinion

Johnno’s E-World, Part 2- Tapping into the Vegas ‘Wow’ factor

EW’s flying phenomenon Johnno G happens to be in Vegas and nearly stays in Vegas…   Circling in the skies above Las Vegas, on a plane ready to land for my first IMEX America show experience, I thought… “This looks OK, but it’s just a city in the desert. What’s all the fuss about?” How wrong I was. Upon leaving the plane you are confronted...

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New chatbot ‘Jawab’ feature unveiled by ADNEC
in Asia, News

New chatbot ‘Jawab’ feature unveiled by ADNEC

Abu Dhabi National Exhibitions Company (ADNEC) has announced the launch of an online chatbot platform ‘Jawab,’ which has been created to respond directly to event-related questions from exhibitors, organizers and visitors. Additionally, this new service responds to customer inquiries and provides complete information about Abu Dhabi’s events industry, whilst aiming to enhance customer happiness and satisfaction levels. With this launch, ADNEC becomes the first venue...

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‘Pop up’ networking at Australia’s largest events industry conference
in Australasia, News

‘Pop up’ networking at Australia’s largest events industry conference

Meetings & Events Australia (MEA) has announced its first ever ‘Pop-Up’ exhibition space, as requested from exhibitors, to enhance their opportunities to network at events. The space will feature at MEA’s upcoming show Evolve 2019, which will be held in Brisbane between 31st March to 2nd April 2019. It is set to be the largest conference in Australia for the events industry. MEA is a...

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Johnno’s E-World, Part 1 – Stockholm
in Expert Opinion, News

Johnno’s E-World, Part 1 – Stockholm

EW’s international man of exhibition mystery, Johnno G shares his recent Stockholm syndrome with anyone contemplating life outside the exhibition hall.   Arriving in Stockholm, I was struck by the beauty of the natural landscape; much flatter than I expected and with natural forest covering much that was visible to the eye. Signs of a healthy nature were reinforced by views of football pitches, water...

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Salón Look 2018 received nearly 60,000 visitors in Madrid
in Europe, News

Salón Look 2018 received nearly 60,000 visitors in Madrid

The Salón Look beauty show in IFEMA-Feria de Madrid Exhibition Centre had a turnout of 58,896 attendees, including visitors and professionals of the industry. The show was packed with information about aesthetics, hairdressing, cosmetics makeup and nails, including the latest launches and news from the participating brands. In addition, the event included the involvement of some of the top Spanish companies in the cosmetics industry,...

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Why the festivalisation trend is sweeping through Singapore
in Features, News

Why the festivalisation trend is sweeping through Singapore

Transforming business events into festivals is one of the innovative steps shaping Singapore, writes Martin Donovan, editor of Mix – Asia’s Creative Meetings Magazine.   High on the risk chart when it comes to innovation must be to create a festival out of a business event, giving it all the trappings of a youthful, breezy gathering of tech entrepreneurs while maintaining a core exhibition. Yet...

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