Reed Exhibitions announces new joint venture with the Shanghai Forever Exhibition Asia

Reed Exhibitions has announced a new joint venture with the Shanghai Forever Exhibition.

The new company, Reed Exhibitions Hengjin, will manage the Automotive Manufacturing Technology & Material Show (AMTS), China’s leading trade event in automotive engineering, as well as the co-located Assembly & Handling Technology Exhibition (AHTE).

Reed Exhibitions Hengjin will in addition run a series of related conferences and seminars across China throughout the year covering the various automotive engineering and industrial assembly hubs.

Combined, AMTS and AHTE reached around 100,000 gross sqm and hosted more than 77,000 professional trade visitors in 2018, exceeding 2017’s visitors by 12%. The events also played host to 240 delegation groups from a number of premier automotive manufacturers, with the high quality conference program well received and a main draw for visitors across China.

Michael Cheng, President of Reed Exhibitions Greater China said: “The automotive manufacturing industry is a core pillar of China’s economy, contributing to 11% of China’s total GDP. This new venture enables Reed Exhibitions to expand further and establish a strong foothold in this market.”

Zhou Xiaochuan, founder of Shanghai Forever Exhibition, added: “This newly announced partnership with Reed Exhibitions will enable us to extend our reach into the international market.

“Reed Exhibitions’ strong global network, tradeshow expertise, marketing technology and matchmaking innovations, will make AMTS and AHTE even more successful for our exhibitors and visitors. It’s exciting to see what the future will deliver.”

The next edition of the annual event will be held from the 3-6 July 2019 at the Shanghai New International Expo Centre.


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