The MJR Group is set to open Avengers S.T.A.T.I.O.N. (Science Training and Tactical Intelligence Operative Network) at ExCeL London on 29 November 2018.
S.T.A.T.I.O.N. will give guests the opportunity to step inside the popular films and become part of the Marvel Universe, with feature areas including Thor’s Observatory, Iron Man’s Engineering Bay and Bruce Banner’s Lab.
Fans of all ages will be able to delve into the back-story of each of The Avengers as they train to become an agent of the S.T.A.T.I.O.N.
It follows a hugely successful run in New York, Seoul, Paris, Singapore, Beijing, Taipei, Las Vegas and Melbourne, where it welcomed in excess of 400,000 visitors.
Excel London has plans to create new attractions along Royal Victoria Dock, and is already in discussion with a number of content owners, each of whom has the potential to bring globally recognised brands to ExCeL.
From next year, event organisers will benefit from Elizabeth Line connections, which will offer the ability to transport thousands of visitors from central London within 15 minutes.
Jeremy Rees, CEO, ExCeL London, said: “We are delighted to be working with The MJR Group who, in partnership with Victory Hill Entertainment and Disney’s Marvel Studio, will bring Avengers S.T.A.T.I.O.N to London.
“By working with The MJR Group and expanding our proposition, I believe we will be able to attract new audiences, evolve our destination and cement our reputation as a home of world leading events.”
The MJR Group’s Creative Director, Nathan Stone said: “I’m incredibly excited to announce our partnership with Victory Hill Entertainment, which will see us bring Marvel’s Avengers S.T.A.T.I.O.N tourism attraction to one of the UK’s finest multi-use venues, ExCeL London.
“With Infinity War hitting $2bn at the box office since its release, the brand shows no signs of slowing down and we are excited to bring the nation’s favourite movies to life in the training academy!”