MITEC’s new event management platform goes live Asia

The Malaysia International Trade & Exhibition Centre (MITEC) has launched its new event management and coordination platform.

Powered by Ungerboeck, the software offers a streamlined system for customer relationship management (CRM), sales, events and finance, as well as providing a centralised location for all event documentation.

Mala Dorasamy, who is director of marketing and sales as well as project manager on the new platform, said the digital solution will help ensure that clients needs are met from initial contact through to booking and event planning:

“The cloud-based platform provides the dynamic flexibility to allow us to move quicker, track information better, and save our team members valuable time managing lots of paperwork and checking for availability. Booking of spaces and other tasks can now be accomplished easily from anywhere.”

Fred Lazzerini, managing director of Ungerboeck Asia Pacific, said: “We are proud to partner with MTIEC, providing the technology that will allow this world-class facility to deliver a truly exceptional experience for its clients.

As a state of the art facility, MITEC has a forward-thinking, agile team that embraces the convenience and enhanced level of engagement that Ungerboeck’s digital platform provides.”


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