Bologna Fiere poster series wins 21st International Fair Poster GalleryWorld

The jury of the 21st International Fair Poster Competition has announced the 2017 winner of this ‘one-of-a-kind’ design competition.

Organised by UFI, this competition has been honouring exemplary contemporary poster art that promotes the international exhibition industry since 1997.

Trade fair organisers from all over the world submitted more than 100 posters and series of posters promoting specific shows in 17 countries.

The jury evaluated all eligible posters based on the following assessment criteria:
• Interpretation of the exhibition topic
• Design concept
• Integrity and original presentation of the event’s technical parameters, dates, venue, exhibition name, etc

A series of posters presented by Bologna Fiere (Italy) and designed by photographer Olivero Toscani Studio, was unanimously chosen as the Grand Award winner 2017.

This winning series of six posters was created to promote Cosmoprof, an exhibition targeting professionals in the cosmetics industry in several different countries. The jury considered this series of posters particularly creative.

The complete list of awarded posters is as follows:

Grand Award winner
Series of posters: Cosmoprof by Bologna Fiere (Italy), designed by photographer: Olivero Toscani Studio.
2nd Place
Poster: International Green Week 2017 by Messe Berlin (Germany), designed by creative agency Butter Berlin.
3rd Place
Poster: Vietnam International Café Show – A cup of the world (South Korea), designed by EPPN

Thе Runner up:
UBM India (India): India Nuclear Energy 2016.


Tom Hall

Editor, Exhibition World