IMEX America CEO discusses exhibition challenges

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Mash Media's Martin Fullard travelled to Hove on the south coast of England to talk to IMEX CEO Carina Bauer about the upcoming IMEX America.

In the interview, she talks about what exhibitors, visitors and hosted buyers can expect, the theme for the event, retaining exhibitors and buyers as well as sharing a message for politicians and industry professionals.

https://www.youtube.com/watch?v=d3FVjK_TxJQ