Event registration and website specialist LiveBuzz has deepened its partnership with Mash Media and will provide a fully integrated suite of services, including social advocate marketing, event website, registration, digital meeting planning and staffing services to the trio of co-located shows: International Confex, Event Production Show (EPS) and Office* – in February 2018. The announcement means that LiveBuzz has now supported the Mash Media shows for four consecutive years.
For the 2018 editions LiveBuzz will be deploying a powerful new software solution for the first time, combining registration, exhibitor services, website design, email personalisation and meeting planning tools.
Commenting on the announcement, Justin Craig, joint managing director at LiveBuzz, said: “I’m delighted that Mash Media has seen fit to appoint LiveBuzz to work on this trio of prestigious events. Although this will be our fourth year, we have had to pitch to be reappointed every year. Mash Media are – quite rightly – very demanding of their suppliers. They demand the latest and best solutions, which deliver value to the visitor and exhibitor experience. This obliges us to keep innovating and to keep raising the standards of the service we provide.
“In this instance, we are deploying two new tools; one which allows organisers and exhibitors to create highly personalised emails to send to very specific sub-sets of their event database. The other is a meeting planning tool which will allow visitors to arrange meetings with relevant exhibitors and vice-versa. These two new tools will be fully integrated into our LiveControl system from which users can also manage all their registration related activities.”
Confex is the UK’s leading event for organisers of national and international events, featuring a mix of venue and destination operators and event suppliers. EPS – the Event Production Show – is the leading event for the UK’s live event sector, bringing together event organisers and infrastructure suppliers. Alongside those two shows is Office* which connects PAs, EAs and office managers with event venues, accommodation, office equipment and furniture suppliers.
Craig continued: “For some time now, LiveBuzz has been well known for what we do in terms of managing the event registration process, looking after exhibitors and providing event staff. However, this is an opportunity to further demonstrate our capabilities on the technology side. Combining sophisticated marketing tools with cutting edge event website design means that our clients get everything they need to run the perfect event – and all in one place.”
Reflecting on the partnership announcement, Confex director Liz Agostini commented: “Mash Media are focused on delivering the best events in terms of experience, innovation, content and value. To achieve this we need to utilise data analytically, communicate personalised and targeted messages and deliver excellence at show. We rely on partners who understand what we are trying to achieve and have a proven track record of delivery. LiveBuzz has consistently delivered on its promises and continues to innovate powerful new services that help us deliver world class events”.
21 May 2018