The Big 5 2017 chooses Konduko Middle East

The Big 5 2017, an event for the construction industry in the Middle East will use Konduko’s digital handshake, an event technology that puts engagement into the hands of the visitors.

The Big 5 2017 is expected to welcome more than 78,000 participants to at the Dubai World Trade Centre from 26-29 November.

With Konduko, visitors can decide who they want to share their personal information with via their smart badge, opting-in to receive any content stored on the Konduko Reader available throughout the show floor.

Rethinking the traditional lead generation concept, the Konduko Digital Handshake reports an average of 80 per cent visitor uptake, 2.3 times above the industry average.

For this reason, after successfully introducing the service at FM Expo and Outdoor, Design and Build Show in 2016, dmg events Middle East, Asia & Africa has confirmed Konduko & Info Salons as Smart Event partners for its flagship exhibition in Dubai.

Matthew Harris, founder & CEO of Konduko, said: “We are enjoying working for these large shows as we get to know our technology better. For example, we already know visitors interests before they arrive, but we are now seeing new trends regarding who they interact with impulsively. By ensuring 100 per cent of the visitors are able to interact digitally, the service is now providing a complete picture of event floor engagement for organisers for the first time.

“Our mission is to offer an exceptional event that enables construction industry professionals to network, learn and do business effectively in one place, at one time. In our effort to improve the visitor experience every year, we decided to introduce Konduko’s service at The Big 5 2017, making it easier than ever for our visitors to collect information from the show floor,” stated Josine Heijmans, dmg events’ portfolio event director.



Tom Hall

Editor, Exhibition World