EW publisher Mash Media has launched a new event into the industry market. The announcement of the launch of The Festival & Outdoor Events Show, which will run 27-28 September 2017 at Sandown Park Racecourse, was made on Day 2 of International Confex at Olympia London.
The new show will provide business opportunities, education and networking to the outdoor events industry.
“We’re really committed to the outdoor events sector; with our great publications and the outstanding Event Production Show, all of which serve the market incredibly well,” said Duncan Siegle, event director for the new show and publishing director at Mash Media. “However, one of the gaps in our portfolio has been the chance to give our customers with outdoor products a chance to shine in the right environment.
“The Event Production Show will shortly be celebrating its 30th year. Since Mash Media bought it five years ago, it has grown back into an industry-leading showcase for high production events. The Festival & Outdoor Events Show provides a perfect complement to the Event Production Show, as both events now bracket the outdoor season.”
Mash Media has agreed a partnership with Sandown Park Racecourse as the launch venue for the event. The venue gives the show a footprint in the southeast, with easy access across the M3, M4 and M1 corridors.
“We couldn’t launch the Festival & Outdoor Events Show without the right venue, one that looks after both the outdoor and indoor elements of the show, and in the southeast of England,” Siegle added.
“We’re therefore delighted to be working with Sandown Park Racecourse. They are a natural home and an excellent location for our inaugural event.”
