The ‘UFI Approved Event’ certification is growing its reach.
From 2017, quality exhibitions and events that focus on national audiences will also be able to apply for, and receive, UFI’s recognition, opening up the industry standard to audited national quality shows.
Until today, UFI approval was reserved for exhibitions that meet the highest global standards, provide officially audited statistics, and serve an international market.
Under the new system, organisers can apply for either UFI Approved Event status or UFI Approved International Event status, depending on their proportion of international visitors and exhibitors.
UFI’s founding members were keen to set a bar for good quality events that were worth the time and expense for both exhibitor and visitor to be present at.
The mutual recognition of quality events has been at the heart of UFI activity ever since its foundation in 1925. Every organiser who is a UFI member is running at least one UFI Approved Event.
With, and through its unique network of close to 60 national and international association members, UFI is collaborating with various national recognition and auditing schemes.
Presently, UFI’s quality label is granted to more than 900 exhibitions worldwide.
“Organisers around the globe tell us about the huge impact of using the “UFI Approved Event” logo. People not only recognise but trust it, so are more likely to travel to the exhibition and take part either as an exhibitor or as a visitor. I’m really pleased we can now open up this opportunity to more markets, but maintain the high standard,” said Dr Andreas Gruchow, UFI president.
