Attendify, the self-service event app platform, is introducing a social lead retrieval technology to help event organisers drive exhibitor ROI and create new revenue streams.
Attendify Leads is socially enabled. Once a new lead is scanned, the exhibitor is notified any time that lead comments, likes or interacts with the Attendify event app’s social wall.
That real-time social notification is designed to help exhibitors build relationships with prospects.
“Trade shows can be very transactional, and exhibitors can lose sight of the fact they are talking to people, not just leads. Attendify’s philosophy has always been that we help people build deeper relationships at events, and you see that come to life in Attendify Leads,” said Michael Balyasny, CEO of Attendify. “The social aspect helps exhibitors feed off of attendee behavior so they can talk to them in a more informed and personalised way.
“Making event technology more accessible is a core value for Attendify. We spent months designing a better lead retrieval platform to make it easy to deploy and truly profitable for events,” said Balyasny. "It takes less than five minutes to get up and running with Attendify Leads and there's no financial risk with our revenue share option. This turns the traditional lead retrieval model on its head.”
Attendify Leads does not require an internet connection to process leads. Exhibitors also have the ability to create custom surveys, which allows them to segment and qualify all leads collected at the event.
