Exhibition industry insight provider Explori has been announced as Research Partner to UFI, the global association of the exhibition industry.
In a partnership continuing throughout 2017, Explori will support UFI in producing exclusive content and insight for members on the performance of exhibitions globally and regionally.
This content will draw on Explori’s benchmarking data-set comparing the performance of more than a thousand consumer and trade events worldwide in all the major event producing regions.
UFI members will be able to use the insight to understand the wider context for the performance of their own event portfolios.
Kai Hattendorf, UFI managing director said: “We are strengthening our research capabilities and this is an important step on that path. We are working with Explori on some exciting new research as well as using their data and expertise to improve our current research and events.”
Explori CEO Mark Brewster added: “We have been supporting UFI events for some time now and find the quality of the programmes to be incredibly high. We are delighted to be now be working in partnership with UFI to develop reports and white papers that will use the Explori benchmarks to create insight that will be of value to members and to the industry as a whole.”
Explori will also conduct evaluations of UFI’s programme of conferences and events to ensure they continue to offer high levels of delegate satisfaction.
