EUROPE – The Barcelona International Convention Centre (CCIB) is to host the 20th edition of the film industry event CineEurope for the first time this year.
It is the first time the event is being held in Barcelona, having been staged in Amsterdam for the past 14 years.
CineEurope 2012 takes place from 18 to 21 June, bringing together more than 2,500 professionals from 50 countries. It is the official convention of the Union Intérnationale des Cinémas / International Union of Cinemas (UNIC), the oldest European trade show dedicated to cinemas. UNIC represents cinema associations and exhibitors from 19 European countries, with 28,000 cinema screens and 800 million tickets sold each year.
This year CineEurope, now in its 20th edition, will be attended by 20th Century Fox, Warner Bros Pictures, Walt Disney Studios, Sony Pictures, Paramount Pictures, and Universal Pictures.
The event is organised and managed by the Film Expo Group of Prometheus Global Media, owner of entertainment and events sector publications including Billboard magazine, the Billboard Latin Music Awards, The Hollywood Reporter, Backstage, Adweek, Film Journal International, the Clio Awards, CineAsia and ShowEast.
The CCIB takes the baton from the RAI in Amsterdam, where CineEurope has been held for the past 14 years. This change in venue came about through an agreement between the Catalan Government’s Department of Culture, Barcelona City Council, Prometheus Global Media (organiser of the trade fair), and the International Union of Cinemas.
Amsterdam RAI is reinforcing its sustainability drive with a new study on how CSR can be made more measurable and identifiable within the organisation.
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