GERMANY - Event organiser Clarion Events has expanded into Germany with the acquisition of Survey, the Bielefeld-based owners of furniture components show ZOW.
Renamed Clarion Survey, the company will organise ZOW and four other events in Germany. The show will remain in Bad Salzuflen, Germany, and retain its existing team. The nature of the show and its target client base will not be altered.
Clarion Events CEO, Simon Kimble, says: “We were struck by the size and vibrancy of ZOW. Our strategy is to let companies running already successful brands have complete autonomy and in this case it is clear we are working with a team with a deep foothold in their market.”
