SINGAPORE – Exhibition and convention centre Suntec Singapore and Resorts World Sentosa have signed an exclusive partnership that will have them share business opportunities for both venue destinations while aspiring to grow the international MICE business for Singapore as a whole.
The exclusive agreement between Suntec and the resort will enable event planners to offer clients an opportunity to conduct their exhibitions and day meetings within Suntec Singapore, and continue with after-hours social functions at Resorts World Sentosa, the new integrated destination which includes Universal Studios Singapore, a column-free ballroom and a casino.
The venues will cross-sell through joint sales calls, customised proposals and event concepts to international meeting planners, who will be offered seamless transfer between the two venues.
“The synergies are there; Suntec Singapore has fantastic credibility in the market place with its many years of experience and excellent exhibition and convention facilities, while Resorts World Sentosa offers new meeting capacities amid world-class entertainment offerings and unique venues such as Universal Studios Singapore that have never before existed in Singapore,” said Elena Arabadjieva, director of MICE at Resorts World Sentosa.
